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Archive for August, 2009

KEY COMPONENTS TO YOUR WEB PRESENCE!

Monday, August 17th, 2009

There are two key components to running a website. To put it simply, one is having a nice website, a website that is user friendly. The other is having a website that can be found by those who seek what you have to offer. It is not enough to have one of these components in place while ignoring the other. What if you have a nice website but those searching for what you have to offer can’t find it or what if your site is number one in the search results but once they visit your website they are confused or turned off and just end up leaving your site and going to another.

On some rare occasions we may hear back from a client for whom we have designed and developed a website for and who is concerned about where they are showing up in search results. We explain to them that designing and developing their website for them was just one part of the process and we try and help them by offering some information on steps they can take to improve their website’s visibility. You can think of it like someone that goes to a car dealership and purchases a nice car. It may be a great car, but unless they also go to the gas station and purchase gasoline for that car they are never going to be able to go anywhere in it! The same holds true for your website, now that you have a nice website you also need to take steps in order for people to be able to find your website.  If this is something that you would not like to take care of yourself or if you feel that you just don’t have the ability to do so, you can always contact us and we would be happy to help you.  We offer search engine optimization, social media marketing and search engine marketing services to assist you with this process.  So don’t wait another day, put some gas in your car and start driving it today!

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5 THINGS YOU SHOULD DO!

Thursday, August 13th, 2009

Would you like to increase traffic to your website as well as your website’s ranking in search results?  If so, here are some steps that you can take on your own.  Below is a short list of 5 things you should do.

  1. Have any organizations or associations that you belong to place a link on their website to your website if they offer such a service.
  2. Have other sites (i.e. manufacturers, suppliers, etc.) which are relevant to your industry link to your site if possible.
  3. Get listed with a link to your site in directory websites such as community websites and especially the Open Directory Project.
  4. Include your web address on all your advertising from business cards to newspaper ads.
  5. Last but not least, get listed in Google Local, it’s free!  This will place you next to the map at the top in the search results along with other local businesses. This is something you should do ASAP by clicking here!

Remember that we also offer SEO (search engine optimization) and SEM (search engine marketing) which includes PPC (pay per click) Advertising. Please feel free to contact us for more information on these services by calling (813) 425-2601 Today!

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